All in Innovation

Out of the Cave OS

When I think of Operating Systems I think of Plato’s allegory of the cave. We, the users of operating systems like MAC OS or Windows, have spent our lives chained to the wall of a cave (the operating system). We watch shadows cast from the light of our fire to the opposite wall (the user interface) and we give those shadows names (applications or apps). The shadows (apps) are our (user's) reality.

How Disney killed Starwars

After buying Starwars from George Lucas, Disney has done everything wrong what could be done wrong in terms of innovation and story-telling.

There is a thing that I would like to name the Essence of a brand or any other kind of story. Others might call it DNA, core values or roots. There is the notion that a company should concentrate on its core business.